Your Definitive Guide to Makeup Expiration Dates
Hint: If you bought your lipstick before the pandemic, it’s time to refresh it.
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
There's no shortage of buzzy ingredients in the beauty industry, from hyaluronic acid to vitamin E, but squalane (pronounced squah-lane) is one of the most dynamic ones available today. In fact, chances are good there are already products on your sinkside that contain the hero ingredient, from brands like Biossance and The Ordinary to Rose Inc and many others found in your favorite retailers. So what makes this particular sugarcane-derived squalane so great? Why is it a more sustainable choice than many alternatives? And how does it moisturize so well? Keep scrolling to find out.
First, it’s important to understand the difference between squalene, with an e, and squalane, with an a. Squalene is a naturally occurring lipid on the skin that moisturizes it, keeps it supple and protects it from the environment. As we get older, our skin’s squalene reserves drop, especially between the ages of 30 and 40. On the other hand, squalane is a renewable version of squalene, often found in skincare and cosmetic products.
The squalane used in Rose Inc products, in particular, is a proprietary vegan squalane derived from renewable Brazilian sugarcane. The result is a better, greener and cleaner squalane.
“For decades, squalene was harvested from sharks’ liver and then converted via a hydrogenation process into squalane,” says Rachel Marlowe, senior content writer at Amyris, the parent company of Rose Inc and Apprinova, the maker of this type of squalane. “Livers of an estimated 3,000 sharks are required to produce just under 1 ton of squalane. Up to 2.7 million deep-sea sharks a year were killed to meet the global demand for squalane in the cosmetic industry alone.”
Scientists later used olives as a plant-based source of squalane in place of shark liver oil, which was a step in the right direction. However, Marlowe notes that this type of squalane has a lower purity than Rose Inc’s vegan squalane and doesn’t deplete the planet’s resources.
“Our sustainably and ethically grown and harvested non-GMO sugarcane crops are located well outside the threatened Amazon region and do not contribute to deforestation of the rainforest nor compete with food agriculture,” Marlowe says. “Our manufacturing process utilizes sustainable production practices, including the use of cogeneration systems to supply energy." (This means the by-products of converting sugarcane into sugar are used to produce energy to power the plant, she adds.)
And don’t just take our word for it: Rose Inc’s squalane is a USDA Certified Biobased product, approved by Ecocert, My Green Lab Platinum Certified, Bonsucro Certified and EWG Skin Deep Rated.
One thing that makes squalane a powerful ingredient in skincare and makeup is its exceptional moisturization capabilities that mimic the natural oils produced by the skin. “Lightweight and non-greasy, squalane is efficiently absorbed into the skin without leaving an oily residue and works quickly to replenish moisture in the skin while effectively preventing trans-epidermal water loss for an extended period of time,” Marlowe says.
She adds that other squalane oil benefits include balancing the skin’s natural oil production, reducing skin roughness, promoting cell turnover for a brighter complexion, improving skin firmness and elasticity, supporting the skin microbiome and repairing and reinforcing the skin barrier.
Squalane oil is suitable for all skin types thanks to its non-comedogenic properties and ability to promotes microbiome diversity for healthier-looking skin. “Squalane promotes lipid homeostasis in the skin, meaning it delivers moisture where it’s needed, without clogging pores,” Marlowe says, making it great for oily and combination skin.
Dry skin also benefits greatly from squalane’s occlusive and emollient properties, meaning it smoothes and softens the skin better than other oils while locking in moisture for longer, Marlowe adds. And, since squalane is not a common irritant or allergen, it’s gentle enough for sensitive skin too.
Furthermore, in makeup products, squalane also acts as a skincare ingredient, which Marlowe says helps improve the texture of the formulations, allowing it to go on smoother and more evenly and stay on longer.
A daily hydrating formula that unclogs pores without the tight,...
Clarifying, hydrating and polishing
A next-generation moisturizer that delivers a burst of intense hydration.
Brightening, firming and balancing
An alcohol-free daily toner that purifies, exfoliates and brightens to...
Purifying, brightening and exfoliating
Hint: If you bought your lipstick before the pandemic, it’s time to refresh it.
A fail-proof protocol for cooler temperatures
Dr. Ashley Brissette shares her best practices
An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...
A powerful hydrating serum that instantly brightens the complexion with...
A powerful hydrating serum that instantly brightens the complexion with...
Two mini versions of our bestselling shades and one limited...
Two mini versions of our bestselling shades and one limited...
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.