How 5 Top Female Flower Shop Owners Stay Inspired in Beauty and Business

Everybody has a story about beauty. In Rose Inc.’s The Profile, some of the world’s most intriguing people share theirs. In this intimate interview series, we get (virtually) up close and personal to explore their definitions of beauty and path to self-confidence. Featuring imagery shot through their own lens, The Profile presents these compelling personalities in a new light—one that illuminates their own journey, dreams and desires while highlighting their unique relationship with beauty.

Botanicals have always been part of the essence of Rose Inc. From our earliest editorial endeavors, through to the launch of our very own product offering over the summer, we’ve long recognized both their beauty and power. When it came time to host launch events around our debut Modern Essentials collection, it was only natural to infuse these community moments with flowers, from which we gleaned not only shade inspiration for our color cosmetics but also names for our Blush Divine Radiant Lip & Cheek Color .

And what better way to celebrate the innate beauty and power of flowers than to enlist top female florists from across the globe to curate the gorgeous displays of blooms? Keep scrolling to learn all about the cohort of floral entrepreneurs who helped bring these installations to life in the most beautiful ways. Here, you’ll meet Da'Reen Reichenberg of Daisyhead Florals in Sacramento, Mallory Browne of Mallory with the Flowers in Los Angeles, Iona Mathieson and Romy St Clair of Sage Flowers in London and Aurea Sanabria of Flower Bodega in New York City and learn all about their journeys in the world of florals, where they draw inspiration and their thoughts on all things beauty.



"Bomb skin is the best foundation! I used to always look for the best foundation to cover up my skin, but now I love to use just a little bit and let my face really show; flaws, pores and all."

Mallory Browne

Sage Flowers Co-Founders and Floral Designers Iona Mathieson and Romy St Clair

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"I don’t think I’m always the best at self-care—running a business can so often trump your best intentions for the evening! Making sure to schedule time off, go for long walks, swim in the sea...these things are all great resets in between the madness."

Romy St Clair

Flower Bodega Founder and Creative Director Aurea Sanabria Molaei

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Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush