Beauty Editor Lauren Valenti Shares Her Entire Beauty Routine

Everybody has a story about beauty. In Rose Inc.’s The Profile, some of the world’s most intriguing people share theirs. In this intimate interview series, we get (virtually) up close and personal to explore their definitions of beauty and path to self-confidence. Featuring imagery shot through their own lens, The Profile presents these compelling personalities in a new light—one that illuminates their own journey, dreams, and desires while highlighting their unique relationship with beauty.


Despite her long-standing career in beauty, Brooklyn-based editor
Lauren Valenti didn’t always embrace her commanding curly mane. Before landing at Vogue as its senior beauty editor, she held positions at the now-defunct Styleite and Marie Claire. Before that, she interned at Harper’s Bazaar and Elle. It was during her tenure at Marie Claire that she says she came into her own, aesthetic-wise. “It was partially getting older and more confident, but also a sea change in culture at large, I think,” she says. “I started embracing and unpacking the emotion behind my most individual beauty traits, namely my curly hair, which I’d spent the majority of my life loathing and straightening. It really illuminated the storytelling aspect of beauty, which is what excites me most.”

With nearly a decade of working in the industry, Valenti knows her way around all things beauty, so we caught up with her to discuss the innovations and brands she’s excited about, her first beauty memory, and, of course, her hair routine.

‘‘ ...I’VE ALWAYS BEEN MOST DRAWN TO THE ’70S. ’’

‘‘ ..I TEST A LOT OF DIFFERENT PRODUCTS FOR MY JOB, AT THE END OF THE DAY I’M A TOTAL SKIN-CARE MINIMALIST. ’’

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