A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
“I love anything that forces me to stop self-doubt,” says Oakland-raised, Los Angeles-based model and beauty marketing professional Ann Buenaobra. “When I’m on set, I just think of it as a performance and a way to practice believing in myself.”
Buenaobra’s journey to self-confidence didn’t happen overnight. Growing up in a Filipino-American household, “it always felt like there was a conflict between the way my culture was teaching me to perceive beauty and what the rest of the world wanted me to think,” says Buenaobra, who has modeled for brands including Topicals and Sol Body since landing her first gig with Benefit Cosmetics in 2019. “After a while, hating on yourself and waiting for outside approval gets tiring…I began to learn that if I’m breathing and present, that’s enough reason to love myself.”
Off set, Buenaobra channels her energy into content strategy and marketing with companies such as E.l.f. Cosmetics and The RealReal. “In all my roles, I've always had a personal mission to shift focus from product stories to people stories,” she says. “We're more influenced by our peers and those like us than we are by brands. It's been really fun to see how the beauty industry is shifting towards community as well.”
These days, Buenaobra’s self-care practice consists of an abundance of positive affirmations, feel-good self-care, and more, which she shares below.
Who were your biggest beauty influences growing up?
I would definitely say Beyoncé. …We grew up listening to her. I feel she’s always been someone who has led with being herself. You can see her beauty through her physicality, obviously, but also through her values and her talent and her work ethic. So she was definitely a big influence for me. She helped me to think about beauty in a more 360, holistic way.
Who’s inspiring you beauty-wise today?
Right now, I’m mostly inspired by the people around me. I’m inspired by people who embody love and kindness, and those who share that willingly. My mom is a huge inspiration, too. She’s always showing me different forms of beauty through how she evolves as we both grow older. We’ve both transformed and built a new friendship and that’s a form of beauty to me. She’s shown me true camaraderie.
What is your hair routine like?
I try not to wash it every day, but I do love washing my hair. Usually after my second or third post-wash [day], I'll put in a scalp oil from the JVN collection. I also love the Ceremonia one on my hair — then I'll seal it in with a mask. I like to wear my hair up and tied back while this is setting so that all the product can just swim in my hair and be like that for a day. The next day, I’ll wash it out with the Playa shampoo and conditioner. Then I’ll leave in a protein cream from SH-RD.
How have you been caring for your skin lately?
I love to double cleanse in the a.m. and p.m. I don’t know if that’s necessary, but it works for me. I like to use a cleansing oil. In the mornings, I really like to focus on hydration. I like to use a snail mucin serum and then I love to use a hydrating spray. At night, I use a cleansing balm and an exfoliating cleanser. Then I do tons of layers at night. I like to do a hydrating serum, a rich cream and then I love slugging.
What about daily makeup?
I love using a tinted SPF moisturizer. Then I like using blush after that. I also have to brush my brows up, of course, but I don’t do too much makeup. I am in love with Rose Inc’s tinted serum. It goes on like skincare but has a beautiful coverage and finish. I love how lightweight it feels and how evenly it covers any hyperpigmentation. It’s the perfect daytime tint!
Which fragrances do you like?
I love Frederic Malle’s Portrait of a Lady and also Maison Louis Marie’s Bois de Balincourt.
Did you develop any new self-care habits during the quarantine?
I started cooking a lot more. Cooking is so fun, and being more intentional about what you’re creating and putting in your body is great, too. That’s definitely one of my favorite things that I’ve started doing more since that time. But in general, I was doing a lot more arts and crafts again. It felt really good to be in touch with my inner child.
What’s the most important self-care lesson you’ve learned?
I just try to tell myself, no matter what goal I’m trying to reach or how much I need to get done in a day, that I can and will do it. Pulling out that worry factor has been a game changer. If you’re just carving out one hour a day to de-stress and be happy, that can be exhausting. So I try really hard to make self-care a mentality and a lifestyle.
What change would you like to see happen in the beauty industry?
I think this industry is built on making people feel inadequate. But I want to see more messaging that gives people the right to define beauty and self-care for themselves. I don’t think this industry should make people feel like they have a problem because they have, say, dark circles under their eyes. It should be more about maybe this person just needs more sleep or it’s hereditary and not about how they actually look. I think if the industry just taps into being more celebratory and having more fun, that would be amazing.
How do you define beauty?
I think beauty is just being yourself in every moment.
When do you feel most beautiful?
I feel most beautiful when I’m staying present — when I’m not getting ahead of myself and just remaining grounded.
For model and beauty marketer, Ann Buenaobra, self-care is all about positive self-talk and remaining present. Her empowering getting ready playlist will help you do just that. Read more about her beauty rituals and self-care journey.
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
A next-generation moisturizer that delivers a burst of intense hydration.
Brightening, firming and balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
Add items to your bag to unlock this gift
Creamy lipstick that plumps the lips while drenching delicate skin in moisture.
Value$28.00 USDBesotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Add items to your bag to unlock this gift
A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.
Value$26.00 USDAdd items to your bag to unlock this gift
A pigment-rich cream shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDSatin Copper
Rich red copper
Satin Cocoa
Neutral brown
Satin Plum
Deep cool purple
Satin Olive
Dark green
Satin Copper
Rich red copper
Add items to your bag to unlock this gift
A pressed shimmer shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDWhite Gold Shimmer
Light gold with pearl
Copper Shimmer
Copper gold
Lavender Shimmer
Light metallic purple
Khaki Shimmer
Metallic green-gold
White Gold Shimmer
Light gold with pearl
An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.