A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
Alexis Foreman wears many hats: Art director, style curator, creative consultant, model and boy mom—just to name a few. “It can be all-consuming,” she says. “But overall, my work is really enjoyable. It’s all the things that I love.” Born in South Africa and based in Brighton, England, her background in graphic design, plus the digital prowess she gained running her longtime blog, Style Memos, make Foreman a true creative multi-hyphenate.
Today, polished outfits, skincare tips and minimal makeup looks fill Foreman's feed, but her love of beauty started young. “My aunt was my biggest beauty and style inspiration growing up,” Foreman explains. “She's just very cool and always dressed really well. I remember she would always wear this bright orange lipstick and it looked so good with her pure white hair. Later in life, I started wearing a lot of red-orange lipsticks every single day.”
And speaking of family, Foreman shares how hers, and their shared spirituality, have had a huge impact on her self-confidence. Still, beyond her strong support system, self-care and proper rest has been crucial to avoid burnout. She spills all the wellness and self-care details that keep her powering through, from ashwagandha to phone breaks, ahead.
Are there any unconventional self-care practices that you love doing?
People are always quite surprised that I do facial massage every single morning. I think some people do it only during facials or when they feel like it, but I’ve been doing it every morning for ages for a couple of minutes. It’s something that I always do, regardless of how I feel, because I just feel like it's so good for my skin. It’s really helpful for someone, like me, who drinks wine every night. I tend to wake up puffy.
Who, or what, would you say is inspiring you beauty-wise these days?
[a skincare influencer] Emma Hoareau is incredible. She’s a fountain of knowledge and always gives good advice. That kind of intelligence, when it comes to knowing ingredients, [is] fantastic. I’m also inspired by any kind of no-makeup makeup look. Anyone who's got like a really nice glow, you know? Rosie Huntington-Whiteley does it really well.
Describe your first memory with makeup.
One of my mom’s best friends used to bring over the makeup that she didn't want anymore. This was in the ‘80s, so there were a lot of blue eyeshadows and bright colors that she’d bring over and give to me. And I just thought it was the best thing ever because my mom didn't buy me makeup. I used to always have my friends over and give them makeovers as well as their hair. Then I would show them off to my parents. When I look back at photos, they look horrendous. I used to always put makeup on my brother. I may have scarred him for life.
Tell us about your skincare routine.
I always wash my face in the morning using La Roche Posay Foaming Face wash. Then I always use vitamin C, right now using SkinCeuticals CE Ferulic, and Skinceuticals hyaluronic acid. I like to use the Augustinus Bader Rich Cream. I like to add a bit of oil and do a facial massage with the Gua Sha for about 2 minutes.
In the evening, I'll do a double cleanse–either a cleansing oil or balm. I just finished the La Prairie Cleansing Balm. I use that to take all my makeup off and then follow with the same foaming cleanser I use in the morning. Then I like to use the glycolic acid from Drunk Elephant. If I don’t do glycolic, I use a retinol from Skinceuticals. I follow this with the HA and Augustinus Bader Rich Cream. Every now and then I’ll throw in an eye cream.
What’s your go-to hair routine like?
I wash my hair every four days because I've got quite thick hair. So when I wash it, I use George Northwood shampoo and conditioner. He's a great hairdresser here in the UK. Every other wash, I’ll use a hair mask by Josh Wood. It's really great for maintaining color. And then when it comes to styling, I just leave it and let it dry naturally so that I have a bit of a wave in my hair. I like to use the Redken leave-in moisturizer and a hair balm to get rid of frizz and nourish the hair.
What’s your daily makeup routine?
I love using the Laura Mercier tinted moisturizer. Then I’ll use the Rose Inc Soflight Concealer. For blush, my favorite right now is from Manasi7. I use a brown shade and it gives a nice natural flush over the cheeks and lids. I like to then curl my lashes and then I use an eyebrow pencil and Rose Inc Brow Renew Enriched Clear Shaping Gel. I like to use lip liner and a Chanel liquid lip.
Do you have any favorite fragrances?
One of my all time favorites is Citron Noir from Hermes. It’s incredible. It has a really lovely freshness with a dark moody tone to it. I also love Le Labo. The new Byredo one is really nice too.
How would you describe your current wellness routine?
Supplements are really important to me. There’s a brand here in the UK called Well Nutrition and I take their daily essentials every day. At night I take ashwagandha and magnesium which helps me get a good night's sleep. I wish I was better about making juices and things like that, but in all honesty, the first thing I usually drop the ball on is eating well. But when you have a family and you’re cooking a lot, that actually helps me to eat better. There’s also a brand called the Beauty Chef and I like their powders a lot—they taste delicious. I put them in smoothies, water and even my granola. It all really impacts your skin as well. I’m all about getting a good night’s rest, turning off my phone before bed and eating the rainbow.
At 42, all I want is for my body to be as healthy as possible before it goes through any transitions like menopause. I hope that when I go through it, I can help other women through it because so many struggle with it. It’s a difficult time, but I think the more women that talk about it, the easier it’s going to feel.
How else do you keep your stress down?
Being kind to myself has been really important, too. I have to remind myself that I’m my own boss. Sometimes it’s just not realistic to be hard on yourself when you don’t achieve something, so I’m working on that. My son is really good at reminding me of that; he reminds me to go out and do something for myself when I’m stressed.
What is the biggest beauty risk you've ever taken?
When I did microneedling for the first time. I was so skeptical at first, but the results turned out really great.
What beauty industry narrative would you like to see change and why?
I would love to see the industry spotlight a bit more people who are aging. And highlight specific products that work for those who are aging.
How do you define beauty?
I think beauty is someone who is beautiful inside; someone who is a lovely person and a joy to be around. I think that’s the whole package.
When do you feel most beautiful?
When I’m not bloated and premenstrual. When I’ve been working out and drinking a lot of water and not drinking too much [alcohol]. I feel great when I’m ready to go out, too. I like getting dressed up and putting on makeup sometimes.
Photographed by Sarah Halpin
To say art director, style curator and creative consultant, Alexis Foreman, has a packed schedule is an understatement. She shares how she stays afloat via prayer, family time and getting ready to this house-inspired playlist before a night out. Read more here:
An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...
A powerful hydrating serum that instantly brightens the complexion with...
A powerful hydrating serum that instantly brightens the complexion with...
Two mini versions of our bestselling shades and one limited...
Two mini versions of our bestselling shades and one limited...
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
An angled brush designed for control and seamless blending along...
An angled brush designed for control and seamless blending along...
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