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A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
Three skincare experts talk all things hyaluronic acid: what it is, why it’s important to use, and when it is best to use it.
What is hyaluronic acid?
“HA is considered a humectant, which is a hydrating molecule that attracts water to the skin,” says Samantha Mims, aesthetician and founder of Dermasaa. Dr. Robinson adds that, “In our skin, it powerfully attracts moisture throughout the deeper layers and in other areas of the body.” This includes joints, where it acts to lubricate and cushion the body. “In dermatology, we also use injectable hyaluronic acid gels as an injectable filler to hydrate or re-volumize areas of loss.”
What are the benefits of HA??
Given that it’s so hydrating, hyaluronic acid is most beneficial to use for those with drier skin types. “It moisturizes and attracts more moisture to the skin at the same time,” Dr. Robinson says, nothing that it’s also safe for all skin types. Mims recommends HA for mature skin, too. “It’ll build skin collagen and reduce the signs of premature aging,” she says. For example, those who experience fine lines, “Hyaluronic acid can help to hydrate them, making lines look less apparent,” Dr. Robinson says.
When is the best time to use HA?
With the popularization of multistep-routines, determining what order to use which product and ingredient can feel intimidating. Mims suggests thinking of HA as a pre-moisturizer. In terms of timing and frequency, Mims says this: I believe in moderate use. Every other day or just a few times out of the week is enough.”
Dr. Robinson also agrees that too much of a good thing can sometimes have negative effects on the skin. “Many products, including moisturizers, now incorporate hyaluronic acid into their formulas,” she says. “This means that sometimes we are doubling and tripling up on this active ingredient in our skin care routines.”. In other words, always check the ingredients on all of the products in your routine. “Using too much hyaluronic acid can have the opposite of the intended effect on the skin and actually dry the skin out,” the docto adds.I recommend sticking to once or twice daily use in no more than one step in your routine, morning and night.”
What are the different types of HA?
A common form is hydrolyzed hyaluronic acid. “This form of hyaluronic acid undergoes a slight chemical modification where the molecule is essentially ‘cut up’ into smaller pieces,” says Rose Inc’s KizovskiThis modification allows for the new, smaller versions to penetrate the skin deeper than virgin HA, while still focusing on surface level hydration.”.
Sodium hyaluronate, the sodium salt of hyaluronic acid, is another form. “This version is known to penetrate the furthest into the skin due to its small size,” Kizovski adds.“This form of HA is small enough to penetrate through your pores and is known for prolonged stability within cosmetic formulations, making it extremely popular within the skincare world.”.
It is also important to note that HA can have different origins: from animal sources or, even created synthetically through bacterial fermentation.
How to apply HA
“The skin always better absorbs HA when it's applied directly onto damp skin,” Mims shares, reminding us that all products actually penetrate best when the skin is damp. “The best way to use HA is while the skin is clean and before your moisturizer.” Dr. Robinson adds. “[Applying it to damp skin]can help pull the moisture from the water on your skin into the skin as opposed to the other way around.”
This all-in-one primer, serum, and moisturizer ticks all the boxes with its potent blend of squalane, sodium hyaluronate, and sea fennel extract. Hydrating? Check. Brightening? Check. Smoothing? Check.
A powerful hydrating serum that instantly brightens the complexion with...
Hydrating, illuminating and non-comedogenic
This is more than just a lip crayon. It's a smooth and hydrating lip conditioner that offers incredible color payoff, too. Plus, each of the gorgeous shades are inspired by natural yet elegant florals.
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An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...
A powerful hydrating serum that instantly brightens the complexion with...
A powerful hydrating serum that instantly brightens the complexion with...
Two mini versions of our bestselling shades and one limited...
Two mini versions of our bestselling shades and one limited...