How To Find Your Perfect Bronzer Shade, According To An Expert

“A touch of bronzer gives the illusion of spending time in the sun,” says makeup artist Jason Hoffman, vice president of beauty and product at Amyris. “While many avoid actual sun due to potential damage, there’s no denying that a little warmth makes the complexion look healthy and rested.” Bronzer not only allows people to capture that healthy glow without exposing themselves to harmful UV rays, but also offers a warmer option to the cooler tones of blush. . Whatever your prerogative might be, Hoffman is here to help you find your perfect shade, whether you’re looking to contour and sculpt your face, or add a hint of sunshine to your cheekbones. 


His go-to shades? Two from the Solar Infusion Soft-Focus Cream Bronzer range, Rose Inc’s latest launch.  “Kauai is amazing for medium skin because it is neutral. It may not look ‘bronze’ in the compact, but it gives the look of a Mediterranean tan that’s had a few days to soak in and even out,” he explains. Capri is also a standout for Hoffman, who prefers this rich shade for deeper skin tones. “It has a touch of red to give a healthy and sun-kissed glow, while still adding a bit of depth to the complexion.”


Below, Hoffman shares his tricks for finding your perfect bronzer shade match to create a vacation glow that lasts all year long.

“The goal is to create shade harmony between all exposed skin”

“Avoid arms and hands to test shades, as their skin tones and undertones are often different from ones found on the face.”

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